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OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview. And sometimes it lives under Growth.

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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SEPTEMBER 24, 2023

LinkedIn groups are, in fact, still a thing. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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Linkedin Paid Search Agency Work Management Peer-to-peer 130

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SEPTEMBER 26, 2023

Link earning focuses on creating quality content that earns backlinks from high-authority websites. Earn links to your content by using popular backlink tools such as the Ahrefs backlink checker. Evaluate the competitor content earning these types of links. What types of content are they creating? Not sure where to start?

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SME FAQ Domain Link Building 141

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APRIL 26, 2024

They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns. Most companies are going to have top-of-funnel content to establish themselves as thought leaders,” says Suzy. “A Mock up some scenarios in your shared spreadsheet.

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FEBRUARY 26, 2024

Often, brands use blockslists to avoid association with controversial or inappropriate content. Contextual targeting means ads are displayed to users based on the content of the webpages they view. In-stream ads are any video ads that play before, during, or after online streaming video content. What is Contextual Targeting?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221