Remove survey

Chris Koch

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7 reasons why social media success has nothing to do with social media

Chris Koch

ITSMA research shows that 66% of buyers seek information themselves rather than waiting to hear from providers. They seek that information through search: 79% of c-level executives do at least three searches per day. They are more likely to encounter our content through search than through the social media channels themselves.

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7 reasons why social media success has nothing to do with social media

Chris Koch

ITSMA research shows that 66% of buyers seek information themselves rather than waiting to hear from providers. They seek that information through search: 79% of c-level executives do at least three searches per day. They are more likely to encounter our content through search than through the social media channels themselves.

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How to use social media for B2B

Chris Koch

Trouble is, we’re finding in our research that most companies stop here. Offline research and segmentation are important pieces of this effort. Gather research. Social media are repositories for discussions and content on every possible topic. Gather information by asking questions. Pretty obvious, right?

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Why Lead Management Automation Really Matters

Chris Koch

ITSMA’s annual survey of IT buyers found that this year, for the first time, a majority of buyers in the US—and 75% when you include other countries—are using social media in the purchasing process—especially the younger ones. Yet buyers are hungrier than ever for this kind of information and insight. It just won’t scale.

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The 2 questions on every buyer’s mind

Chris Koch

We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. Do you segment your thought leadership content?

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The 2 questions on every buyer’s mind

Chris Koch

We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time. Do you segment your thought leadership content?

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; This makes sense when you consider what our IT buyers have been telling us for years: that their peers are by far their most preferred and trusted choice for information during the buying process.