Industrial Marketing Today

JANUARY 3, 2011

Source: HubSpot ). Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. RSS feeds will help your readers stay current whenever you post new content. The chart below shows the difference between B2C and B2B companies. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. The second report on social media and b2b marketing is from HubSpot. Watch this short video as Michael explains what’s in this report. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Create content – It is easy to get bogged down with the design aspects of a company blog. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). You could write a blog post titled “Injection molding using engineered resins for automotive products.” An industrial blog will help to establish you/your company’s expertise with free content. Source: HubSpot , The 2011 State of Inbound Marketing). Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60