Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The article offers tips for pinning marketers of all levels to make the most of their business Pinterest account. Thankfully, MarketingProfs offered up this nice feature on pinning with purpose.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

FunnelEnvy

MAY 2, 2022

Lead forms are the “tip of the spear” for a conversion campaign. Here are a few suggestions from HubSpot , with additional insights about each point: Remove extra navigation on the page with your form. According to Forrester, over 40% of American adults believe it’s important for retail companies to offer live chat.

Optimization 76

Optimization Lead Scoring Lead Ranking Tips 76

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

DECEMBER 1, 2010

Blog Create a blog for the conference and source content from speakers and attendees. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are. Sharing photos, videos, press releases, media coverage, speaker updates, etc. What is Your B2B Company About?

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Customers that engage with your content through a webinar are more likely to remain your customers.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Webbiquity

JANUARY 9, 2012

Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., How can Twitter to used to support SEO efforts?

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). For example, in recent survey from HubSpot Research , we found that 77% people research a brand before engaging with it. Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld. 20 Tips to Get Your Content Seen on Facebook by HubSpot.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

AUGUST 5, 2012

Hailing Twitter as a "human seismograph measuring world events, popular culture, everyday sentiment," he plucks out some fascinating statistics from the study. But we also picked up on a statistic we found somewhat disturbing: only 36.8% From Forrester. Addtionally, 81% of CMOs believe that social media impacts customer loyalty.

Twitter 28

Twitter Forrester Mobile Advertising Curation 28

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. So, dig into the following section to ensure you have the basics covered.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

B2B Marketing Zone Posts

JULY 7, 2010

Some amazing content from June. Is Your B2B Marketing Content a Filter or a Vortex? So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. And it’s even better when a bunch of statistics are aggregated for us in one place! New to the Show?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Golden Spiral

NOVEMBER 20, 2020

You've heard “Content is King.” ” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Join us for a fast-paced video hour full of tips and laughter. Taylor Underwood is a content strategist at Golden Spiral.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62