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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. It’s also a process that never ends.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. And what better way to keep our audience interested than with content? P2P over B2B. Ultimately, we trust people more than corporations.

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SMS marketing is taking over

DotDigital

These regulations have made people more open to receiving promotional text messages. More often than not, your customers will open that text and read its contents. Or, if you’re a retailer, you can promote your shortcode for customers to gain access to exclusive deals (e.g. What are the benefits of SMS marketing?

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Geofilters are another clever way to use Snapchat to promote your nonprofit. Snapchat is on the rise in a big way. Geofilters!

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

In today’s world, direct mail should only be one of many fundraising tactics you use due to the fact so much content is digital. For example, Facebook allows individuals to run fundraisers on their news feed and for their birthdays. These folks will be in charge of tasks like: promoting the fundraiser. Mobile Donations.