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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. February 13, Dublin, Ireland. SMX West & East. B2B Marketing Exchange.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Create content your Pinterest users want, as they are apparently a very valuable audience. Facebook now gives you the ability to target your timeline to specific users. Make the Most of Your Content. It’s easy to put out a piece of content but what happens after? Take the content and make an ebook.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Search for where your company’s content may have spread online. You need a good content foundation to improve being “findable.”

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.