Convince & Convert
JULY 2, 2014
Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. A Bold Marketing Claim To get a more in depth look at advocate marketing, I talked to Mark Organ, Founder of Influitive. Authenticity?
Ambal's Amusings
DECEMBER 14, 2011
Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?
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Smashmouth Marketing
OCTOBER 20, 2010
The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.
Ledger Bennett
JUNE 25, 2018
Word of mouth is so crucially beneficial to the success of social selling; company reps can adopt an incentive programme to turn the strategy into a competition and measure individual social selling success by direct impact on revenue generated. The outcome?
Online Marketing Institute
DECEMBER 20, 2010
The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore. All rights reserved.
Inbox Insight
NOVEMBER 13, 2018
B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.
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