NuSpark Consulting
JUNE 13, 2014
There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. Public Relations: How to do it right.
KEO Marketing
NOVEMBER 18, 2015
Once upon a time, public relations was about getting coverage. People are using social media – not just traditional media – to consume content that is relevant to them. People are using social media – not just traditional media – to consume content that is relevant to them. It’s about engagement, too. The reason?
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Biznology
JANUARY 19, 2018
His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. This seems so obvious, but how many content marketers are actually thinking this way?
Cintell
NOVEMBER 9, 2015
Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.
Webbiquity
DECEMBER 26, 2012
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts.
Marketing Insider Group
JANUARY 24, 2013
A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.
SWZD
SEPTEMBER 11, 2019
Michelle studied journalism at university, and after graduation got her first internship in public relations where her writing skills were utilized. Michelle said that a mentor who helped her in the career transition to demand generation was Brian Mullins , currently Vice President of Content and Product Marketing at Digital Guardian.
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