The Effective Marketer

JUNE 23, 2011

A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. Here are some great Content Marketing Infographics you may enjoy. The Content Grid v2 , from Eloqua.

Content Marketing 100

Content Marketing Eloqua Content Marketing & Strategy 100

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. The personas will help drive your content marketing efforts and your lead nurturing programs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 25, 2013

So for someone who is publishing content with the title of evolution of marketing automation, they are surely missing out on a LOT of stuff that happened before in marketing history. A Brief History of Content Marketing (I might as well have a link to my eBook). The History of Content Marketing (CMI).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100