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JULY 26, 2018

Check out this snapshot I get from Google with a generic search for “marketing jobs.”. role marketing as a department in modern businesses — we need to be able to generate leads, improve brand awareness, increase customer retention, build content, optimize websites for search engines, and more. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

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MARCH 21, 2018

With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . If you'd prefer to jump to a specific section of interest, you can use the table of contents below: . Full Funnel Marketing Strategy #1: Search Ads. Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

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FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. If you want to stand out, you can’t rely on a publish-and-pray content strategy. And, it will give wings to your content strategy. . As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

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NOVEMBER 2, 2017

In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . To improve B2B lead generation , your organization needs a strategy for producing and promoting content. Just sharing relevant content isn’t enough. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

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DECEMBER 12, 2017

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Artificial intelligence will help marketers effectively deliver personalized content at the right time. Quality content. Ann Handley.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

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JUNE 27, 2016

In this post, Don outlines three leading causes of high bounce rates – technical issues, content issues, and design issues – and offers recommendations for improvement. Neil Patel, How to Cut Your Bounce Rate in Half with Interactive Content. Skyword, The Bounce Rate Is Too Damn High in Our Content Analytics.

Resources 48

Resources Marketing Analytics Tools Peer-to-peer Case Studies 48

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DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62