B2B Marketing Traction

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Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

In some cases, your content can be shared by hundreds or even thousands. Regardless of the numbers, what is important is whether or not your prospects follow you and are engaged by your content. So find some ways to create and share your own content and curate other people’s content. Do be organic.

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Are Your Social Media Messages Turning Off Buyers?

B2B Marketing Traction

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. BrandVoice, Turn Off the Social Media Noise , Mike Tittel calls for marketers to curate content, not just broadcast messages. In an article in Forbes?BrandVoice,

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B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

Get your blog content in front of content curators who use utilities like Paper.li Engage with other bloggers by commenting on their blogs and other social media. Advertise the blog in your email signature line, newsletters, and other marketing collateral. Send a press release out about your blog. and Scoop.it.

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How to Limit Email and Messages from Social Networks

B2B Marketing Traction

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. She mentioned from time to time that she saw my activity, but Saturday she reached her limit. These resulted in several separate text messages sent to my friend’s phone.

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Countdown for a Successful Rolling Product Launch

B2B Marketing Traction

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. Month 6 – Create positioning content in your new space. Get articles published, continue to develop content and share in your growing social networks. I’ve included some of them in my countdown.

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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. The other consultant, a former boss of mine, apologized and took the plagiarized content down. or vice versa).