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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

“When you use another DSP you don’t have very good control of how your ads get distributed across your accounts. We’re increasingly moving into a world where, because there’s such a deluge of content, the way you build your brand today is through word-of-mouth, the advocacy, and the influencers talking about you.”

CPO 71
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Bynder launches branded content features Digital Brand Templates and Brand Guidelines

ClickZ

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Digital Brand Templates. Brand Guidelines. logos, fonts, colors, etc.)

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Propel your content to win with the right platform. Most editors and creators hate their CMS. The Always-Modern Platform.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Propel your content to win with the right platform. Most editors and creators hate their CMS. The Always-Modern Platform.

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Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. But at the same time, we also know that we do a lot more than just distribute news, and we’re an important part of the public discourse. That changing perspective continues to evolve.

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Semantics Matters in Selling

Mereo

It even keeps in the conversation go-to-market components including wholesale distribution, contract manufacturing and consumer packaged goods manufacturing. That is not what we have here.”. Solution” encapsulates products, services, packaged bundles or kits. The same holds true for a selling organization when speaking with their buyers.

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How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. What about the themes, humor, duration, content, even color, worked? The (Near) Past. Why did video A result in 10x sales relative to video B?