Buzz Marketing for Technology

JULY 20, 2011

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. And that’s the era I think we have all just entered.

Cost Per Thousand 100

Cost Per Thousand Facebook CPM Network Marketing 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #2 – Email – the most critical element of a lead nurturing platform is email. I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JUNE 23, 2009

Once you have your presence you will need a strategy for posting updates as frequently as you can with interesting content. Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind. And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM).

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 8, 2010

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). 2% of fans return to a fan page and in some cases it’s more like.02%

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

FEBRUARY 23, 2011

We are launching a new feature for all Facebook Page owners and Facebook Platform developers that will provide additional metrics around your Page content. The true meaning of this post is Facebook has given us the ability to track the impression count of an individual piece of content posted on your Facebook Page.

Facebook 100

Facebook Media Cost Per Thousand CPM 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

Converseon – They offer a monitoring tool that filters out content not relevant to you. They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. Which sounded like Social CRM meets Systems Integration company to me. ANALYTIC AGGREGATORS.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100