ANNUITAS
OCTOBER 15, 2020
And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Correlation is not causation. When a vanity metric number is too low, the reaction is to execute another marketing campaign. Subscribers and Followers.
ANNUITAS
NOVEMBER 5, 2020
From a top-funnel to bottom-funnel approach, the first step to ‘engage’ correlates with early stage content that attracts a wide audience by touching on high-level, thought leadership topics, like industry trends. Your Content is Reaching the Wrong Audience. Engagement channels are where content and buyer journey intersect.
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ANNUITAS
MAY 24, 2016
For predictive analytics to be meaningful, they must identify those factors that are the best indicators of a potential purchase — so it requires drawing correlations in your data between these factors and revenue outcomes. Except this data isn’t just lying around, and it is probably not part of a closed loop today.
ANNUITAS
JUNE 30, 2015
Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions. After all, clicks alone do not help measure the efficacy of the key pillars of a sophisticated Demand Generation program: buyer-centric content performance; lead management performance; channel effectiveness; and revenue performance.
Moz
OCTOBER 25, 2018
But you'll also see W3C, elastic load balancing, which you might see a lot with things like Kibana. Missed content: So what's really important is to take a look at: What's Googlebot finding and crawling, and what are they just completely missing? Types So let's get right into it. So for those larger sites, that's not uncommon.
ANNUITAS
JUNE 6, 2023
A great example is a content team comparing a blog post with 1,000 views with one that has 100 and judging the former as the most successful blog post when in reality the latter led to 10x more commercial results. Every interaction must be able to be analyzed according to its content and channel “elasticity.”
ANNUITAS
SEPTEMBER 15, 2020
I’ll talk about how to do that a little later in this post, but it boils down to understanding your buyer’s content consumption preferences and taking a good hard look at your own internal skills. As long as your audience thinks your content is relevant and interesting, that’s all that matters. Elasticity of Engagement Channel (i.e.
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