The Forward Observer

article thumbnail

The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

article thumbnail

The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social.

article thumbnail

The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

Listen to the Interview… Links… The Sale Is In The Tale by John Livesay (Amazon) John Livesay (website) John Livesay (LinkedIn) Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges by Tim Sanders (Marketing Book Podcast interview) How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into (..)

article thumbnail

The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. The most effective types of content to increase conversion in each phase of the customer journey.

Startups 161
article thumbnail

The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

article thumbnail

The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Listen to the Interview… Links… Scientific Advertising by Claude Hopkins (Amazon) Scientific Advertising by Claude Hopkins (free PDF download) Scientific Advertising (Wikipedia) Jay Abraham (website) The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times by Jay Abraham (Marketing (..)