B2B Memes

JUNE 21, 2010

What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. Gordon went on to observe that “today, publishers of all kinds are using the presence they have in their markets to start related businesses.”

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

JUNE 13, 2011

Sales is a profit center , editorial is a cost center. The old “profit centers,” advertising sales and subscriptions, aren’t very good at the conversion process anymore. Is it any accident that as traditional trade publishing declines, content marketing is on the rise? In fact, it is a recipe for publishing’s demise.

Advertisements 100

Advertisements Advertising B2B Sales Cost 100

B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. They weren’t, and he knew it.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

NOVEMBER 29, 2011

To put it hyperbolically, I was looking for truth, they were looking for sales. As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. After graduation, did you go into journalism first, or directly into marketing?

Content 100

Content PR Social Media Ethics 100

B2B Memes

FEBRUARY 14, 2012

Until recently, the only practical alternative for aspiring authors was vanity publishing: paying a company a large sum of money to produce their book, with little or no marketing or sales assistance. Related posts: The Coming Content Marketing-Publishing Continuum. 5 Things I Learned from Self-Publishing.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

B2B Memes

JULY 22, 2011

Similarly, I worry about a phrase like content marketing. But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel?

Social Media 100

Social Media Media Opt-out Opt-in 100