Digital B2B Marketing

JUNE 14, 2012

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Content that drives overall visibility for your company is different.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

FEBRUARY 21, 2012

Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Turning to the broader pool of B2B marketers, the situation is significantly different.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. However, companies frequently expect the same content marketing program to capture contacts or leads as well. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Practical, hands on advice can be appropriate stage zero content. Research can be stage zero content.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

APRIL 29, 2014

As the value falls, marketers that continue will need to turn to cheaper content sources to make the programs pay off. But content marketers committed to producing valuable and differentiated content have an alternative. Build Your Own Content Brand. It is a downward spiral.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

APRIL 17, 2013

The latest killers are the social media and content marketing stars. Marketing is a spectrum. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose. Compared to advertising, content can make a big impression.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

JUNE 4, 2013

In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers. Inbound or Content Marketing. Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100