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How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Wrapping Things Up.

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AI for B2B Marketing: Roadmap for 2020

Valasys

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. Artificial Intelligence Assists in Improving Personalization: Personalization has been an integral part of B2B marketing.

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Research your personas to find the hashtags that will get your Snapchat content found by them. Influencer Marketing. Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school. But you can't plan viral.

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.