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Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results

ClickZ

Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates. According to Forrester Research , marketers are increasingly turning to intelligent chat to support their sales efforts and respond to questions during such an unpredictable era.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. That’s okay.

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Enhancing Your B2B Buyers’ Journey 

PureB2B

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago.

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4 Types of Messages you Must Replace with Video

Vidyard

No really, that’s what Forrester concluded. You get to both harness the explanatory power of video and you get to lock it down so that only certain parties can access it. The world isn’t just complicated anymore, it’s complex , and we’re limited by the information throughput of text, a centuries-old technology.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 You don’t necessarily want to be locked in for a long-term commitment. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

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The 4 Key Signs Your Marketing and Sales Teams Aren't Aligned

Hubspot

And worst of all, they don't end the movie on a freeze-frame of them jumping in the air, locking into a perfect high-five before the credits roll. And worst of all, they don't end the movie on a freeze-frame of them jumping in the air, locking into a perfect high-five before the credits roll. Image Source: HubSpot.