contact Personalization Related Topics 
Chris Koch
JUNE 26, 2009
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.
Chris Koch
FEBRUARY 11, 2014
Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. Despite all these advances, few teams have all the information they need to get truly personal with their fans.
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Chris Koch
DECEMBER 2, 2011
HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. I’m not a slut, I’m a snob. I’m more of a snob.
Chris Koch
DECEMBER 2, 2011
HP questioned Facebookers about their work styles and matched them to an “IT personality.” It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. Then HP did something cool. I’m not a slut, I’m a snob. I’m more of a snob.
Chris Koch
MARCH 18, 2011
They want more strategic answers, such as whether marketing is increasing the velocity of contacts through the buying process and reducing the time and effort that salespeople need to expend in making a sale. Hope to meet you live, in-person soon! If you have the ability to measure those two things, then great. Tweet This Post.
Chris Koch
FEBRUARY 26, 2010
These people are not leads—they are not ready to be contacted by anyone. The trust leads to a more personal relationship and hopefully, a purchase. But they may be open to building a relationship that could someday lead to a sale. These people are prospects, not leads. The way we turn prospects into leads is to gain their trust.
Chris Koch
MAY 21, 2010
Facebook has built its business model around gathering as much personal information about us as possible. And just as our traditional thinking about qual forms is failing, so will Facebook’s personal-information-as-currency model. That price is personal information, company information, and buying intent. come at a price.
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