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Sales Engine
JULY 13, 2016
As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. And while you are providing this information to the prospect, you are also collecting information about her.
Sales Engine
JULY 13, 2016
As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. And while you are providing this information to the prospect, you are also collecting information about her.
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Sales Engine
AUGUST 24, 2015
That included sometimes three or more calls for each vendor to get the information that they needed to make a decision. Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. And they are barraged with information from likely competitors.
Sales Engine
AUGUST 16, 2016
As buyers, we don’t need to talk to sales people to get the information we need—therefore, we don’t take phone calls (and get upset when we feel tricked). The development of stellar content that adds value and caters to niche audiences will always work—give someone good information that they can use and they’ll thank you for it.
Sales Engine
NOVEMBER 16, 2015
As buyers, we don’t need to talk to sales people to get the information we need—therefore, we don’t take phone calls (and get upset when we feel tricked). The development of stellar content that adds value and caters to niche audiences will always work—give someone good information that they can use and they’ll thank you for it.
Sales Engine
SEPTEMBER 23, 2015
(Gated content is defined as a content asset that lives behind a landing page—someone has to enter their information into a form to get to the page.) It’s usually some sort of in-depth educational piece or some type of information that demonstrates more advanced information about the product solution or service that's being offered.
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