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ANNUITAS
JANUARY 19, 2022
Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. It’s clear: Buyers want a self-service purchasing option.
ANNUITAS
JANUARY 30, 2024
Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.
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ANNUITAS
OCTOBER 5, 2023
Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds. New unified profiles view give a contextual view of the customer or contact across the entire journey.
ANNUITAS
MARCH 17, 2023
Or, in layman’s terms: Data-driven marketing improves how you market a good or service. It’s about looking at performance information to see what’s working and what isn’t—then learning from the results to adjust your approach. But understanding how it actually works in your organization and how to use it can get overwhelming, fast.
ANNUITAS
AUGUST 27, 2020
There’s a better way to collect the information you need to qualify your buyers, and it doesn’t necessarily need to involve forms – or rather, forms as you know it. A Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.
ANNUITAS
MARCH 10, 2023
In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. Are you using it as a way to establish goodwill and strengthen your relationships with industry contacts?
ANNUITAS
MAY 2, 2023
I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users. The result is a far richer set of data around every prospect, lead, contact, account, etc. in the near future.
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