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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. Most likely, just a customer name and contact details, with little if any information on the story itself. In both cases, what input do you receive?

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. Most likely, just a customer name and contact details, with little if any information on the story itself. In both cases, what input do you receive?

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article thumbnail

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. Most likely, just a customer name and contact details, with little if any information on the story itself. In both cases, what input do you receive?

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How to Tell When You Have a Good Freelance Copywriter

WriteSpark

These questions can help you gauge service professionalism: Do you feel like you need to participate in all phone calls and be copied on all emails between the freelance writer and your colleagues and customers because you fear embarrassment to you or your company? Independence. Offers new ideas as appropriate.

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Article: Producing High-Value Customer Success Stories

WriteSpark

The following questions will help you to identify the best the candidates and your case study writer to obtain a good story. These guidelines will help you develop a good follow-through process. If your customer contact is slow about responding with comments or approval, be polite but persistent in your follow-up messages.

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The Value of LTRs with Freelance Copywriters

WriteSpark

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

article thumbnail

The Value of LTRs with Freelance Copywriters

WriteSpark

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.