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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. If you enjoy that, his next book on leadership is even more profound. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. What is Marketing Over Coffee?

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. 9. More thought leadership and less self-promotion.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. Over the last few years, many consultants and vendors have been using the “quick and easy” language in their marketing and sales lingo. 9. More thought leadership and less self-promotion.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Thought leadership management. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Consultation, strategy, and business transformation. Channel management; paid, earned and owned media. Integrated campaigns. Lead nurturing and scoring. Reporting contribution and attribution. Ongoing training.

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How the Heck Do You Calculate the Return from Your Content Marketing Program?

NuSpark Consulting

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Note that if the goal had been thought leadership, the measurement and tracking process would have been entirely different. Add to status as a thought leader. Goal Assessment.

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Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett

No matter the strength of the leadership and quality of the strategy, no organisation is able to maintain the change of pace technology has set. Organisations change ‘logarithmically’, meaning slowly, because it takes time to alter people’s thoughts and behaviours. Other blogs that may interest you. Other blogs that may interest you.

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Bringing Second Chance Hiring into the Diversity & Inclusion Conversation

Televerde

The music critics thought a violin sounded differently when it was played by a woman. The story resonated with me then as a female diversity and inclusion author, speaker and consultant LGBTQ community member. One story she told to illustrate unconscious bias had to do with the symphony orchestra that played where she grew up.