Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. Engineers get bombarded with product-focused marketing. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JULY 14, 2020

The messages are about features, benefits, and differentiators. This allows her team to create more content and tap into every SME (subject matter expert). Set up a quick consultation , and I’ll send you a free PDF version of my books. Their instinct is to talk about themselves. It’s me, me, me….

Paid Content 288

Paid Content Ad Frequency Paid Search Agency Marketing Budget 288

Salesforce Marketing Cloud

FEBRUARY 19, 2024

” and “How do we differentiate our approach from competitors?” For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Solution selling playbook Designed for complex, consultative selling scenarios driven by an overarching problem.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Hinge Marketing

NOVEMBER 3, 2021

As a business consultant, you’re not only the product, you’re also its seller. And what can management consultants do to unlock its benefits? The key to a successful speaking gig is to deliver educational, differentiated content that showcases your expertise in your audience’s pains and desired gains. Boost referrals.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

The ROI Guy

OCTOBER 5, 2011

There is a greater need for consultative insight to help close this gap. In order to “fight” Frugalnomics and maintain sales effectiveness, sales needs to be armed with a new value-oriented, consultative methodology, training and tools. Frugalnomics changes everything.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

APRIL 21, 2010

Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? Alinean developed a tool based on the case study research for use by sales, channel partners and consultants in making the business case for the utility.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40