Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. Engineers get bombarded with product-focused marketing. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

The ROI Guy

APRIL 21, 2010

Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? Alinean developed a tool based on the case study research for use by sales, channel partners and consultants in making the business case for the utility.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

The ROI Guy

OCTOBER 5, 2011

There is a greater need for consultative insight to help close this gap. In order to “fight” Frugalnomics and maintain sales effectiveness, sales needs to be armed with a new value-oriented, consultative methodology, training and tools. Frugalnomics changes everything.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40