Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The messages are about features, benefits, and differentiators. I simply had to make the business case for content marketing. This example serves as the way to sell the business case for content marketing.

Paid Content 279

Paid Content Ad Frequency Paid Search Agency Marketing Budget 279

Salesforce Marketing Cloud

FEBRUARY 19, 2024

” and “How do we differentiate our approach from competitors?” For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Hinge Marketing

NOVEMBER 3, 2021

As a business consultant, you’re not only the product, you’re also its seller. And what can management consultants do to unlock its benefits? The key to a successful speaking gig is to deliver educational, differentiated content that showcases your expertise in your audience’s pains and desired gains. Boost referrals.

Work Management 130

Work Management Consulting Marketing Management Webinar Metrics 130

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Frugalnomics changes everything.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

APRIL 21, 2010

Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40