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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Conference Notes: Three Approaches to Social Computing Platforms. Conferences. FAST White Paper. April 2008.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. UPCOMING SEARCH ENGINE LAND CONFERENCES Search Engine Land produces SMX, the Search Marketing Expo conference series. Discounts to our SMX conferences. Not all leads are created equal.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) Discounts to our SMX conferences.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. YouTube Hits 1 Billion Subscriptions, YouTubes Burgeoning Promoted Videos. GE Campaign Turns YouTube Videos and. Social media is capable of so much more. What Tools Will B2B Marketers Use?

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. After UK Stabbing, YouTube Removes Ex. The one embedded above, for example, currently has more than 33,000 views.