Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Except in this case, they were almost always talkers because a home is so personal and it's easy to share. At the same time, word of mouth marketing IS important, and effective. Thanks again.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. It's Not Event Marketing.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

KoMarketing Associates

OCTOBER 27, 2015

Attending live webinars, industry conferences, sales events and meeting with sales reps are still valued by today’s B2B buyers. Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason. Simply the way we have these human interactions is what has changed.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Your UNION, P.U.B., and its members (Lijit).

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. How can I help you?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Ambal's Amusings

OCTOBER 8, 2009

With a focus on successful conclusions and attractive graphics, they know a stack of printed case studies is going to be easy to push at trade shows, conferences and to the media. As Word of Mouth (WoM) becomes a heavy influencer in how consumers are making acquisition decisions, the role of the case study is intensified.

Case Studies 100

Case Studies Case Study Activities Studies 100

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). I am a management professor that practices personal branding and speaks about SM.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130