Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff. Then this is the blog post for you.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

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Social Media Media Stats Statistics 159

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

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Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. You’re thinking that I’m crazy. Any thoughts?

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Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. what do you do?

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Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. I was just introduced to you and Scott via twitter. Thanks so much.

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Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Powers RT @jaybaer: Are You Growing Enough Voices [link] That's a productive vacation. Certainly, there is a benefit to creating content on a daily basis. How can I help you?

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Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Adding a Twitter field to your contact records is only a start. and hope for a.02 through a new channel.

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Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

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Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. How can I help you?

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Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

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Social Media SEO Marketing Websites PR 115

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. link] Patrick Good stuff Jay.

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Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

APRIL 12, 2012

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. Let's say your goal is to sell $5000 worth of your product.

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Conference Work Management Network Marketing Trade Show 28

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Read the fine print.

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Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. I know you’ve got a bunch of exciting new products that I’m excited to try. Comment away! How can I help you?

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Paid Search Agency Social Media PR Advertising Agencies 122

Hubspot

DECEMBER 9, 2011

If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Source: Social Media B2B ).

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Social Media Social Marketing Tips Media 28

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. What shows up in these search results?

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Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? A new product launch. Presto, a pretty graph in about 3 seconds flat. A write up on a blog. Trade show.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way.

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Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

AUGUST 11, 2010

In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. link] jaybaer Yeah, Big 10 hoops is so interesting because the strength in the conference moves around a lot. But ultimately, it’s going to be worth it. We pulled through it together and we're the better for it today.

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Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Stelzner on Vimeo.

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Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

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FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don't beat them, join them!

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Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 28, 2010

Buy your own product. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared. As fort he first steps.

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Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. I wish more twitter users understood this. link] jaybaer I agree.

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Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

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Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 14, 2010

" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. webby2001: NEW on BrandSavant: Is Social Media Monitoring Worth The Trouble?

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Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. You've just written the recipe for Twitter success, too. I've found twitter to mean many different things to many different people.

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Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How do we help the client sale its product?

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PR Social Media Paid Content Media 160

Industrial Marketing Today

SEPTEMBER 27, 2010

I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client. If nothing else, it makes the mobile sales force much much more productive. His comment to me was “This is fantastic! Get the free “Step-by-Step Guide to Website (re)Design” now.

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Social Media Social Marketing Media Planning 60