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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

Display is an incredibly low-effort way to spend your marketing budget. This entitles us to strut into the CFO’s office with our “I’m a data-driven marketer, give me a raise!” Promoting your virtual events on LinkedIn or in industry newsletters. appears to come out. ” apron on.

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

ClickZ

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. How do you sell the need for brand building and creativity to budget holders?

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how to use social media - lessons from ama digital conference

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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marketing action plans

The Effective Marketer

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. Casie Gillette has presented at several conferences with regards to this topic. Mobile Marketing. In what ways has your SEO program achieved success through the collaboration of B2B marketing initiatives?

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.