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6 marketing automation use cases where AI can help with data quality

Martech

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

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Safe and In-Person? How Salesforce Planned Dreamforce

Salesforce Marketing Cloud

If you’re new to Salesforce, Dreamforce is more than a conference. It’s our annual global family reunion and the world’s largest software conference. We were already leveraging our technology throughout our own business, from customer service to marketing. Verifying vaccinations.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.

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Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. It’s all bad.

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Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. It’s all bad.

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Why your company could be wasting money, and you’d never know

GreenRope

It’s no surprise there is an entire part of the US government dedicated to fraud, waste, and abuse of government resources. In spite of that, the mythical story of the $700 toilet seat, and Vegas conventions where government employees wasted away millions of taxpayer dollars drive the citizenry crazy. It’s all bad.