Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Why we care.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

Account Based Marketing 103

Account Based Marketing ABM Campaigns Paid Search Agency 103

SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. We’re here to help you find the best event registration to help you achieve your event goals. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Don’t miss the LeadsCon Conference in Las Vegas , March 4-6, 2019. AMA Marketing Week Live. Host: Forrester.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Did I forget a conference? You’re note alone.

Conference 100

Conference Planning Work Management Marketing Management 100

Biznology

JULY 28, 2016

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. Let’s look at some numbers.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Webinars also allow you to record your virtual event, making it available on-demand and allowing you to build your evergreen content library. What is a webinar?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

SpotMe Blog

JUNE 29, 2023

The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. Sponsor talks or exhibits. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Heinz Marketing

OCTOBER 29, 2018

You’ll enjoy Laura Vogel , in an episode called “ The B2B Event Marketing Gap That Will Make Or Break Your Success “ Laura says: “… a lot of event managers these days … are great at being able to produce an event. For more info, be sure to check out MailTag.io ! This is awesome.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Content4Demand

JANUARY 7, 2020

Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

Single Grain

DECEMBER 27, 2019

These networking events provide content creators the chance to meet and greet some influential speakers, fellow podcast hosts and niche brands. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. According to Forrester, the podcast industry may surge north of $1 billion in ad revenue in 2020.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Whova’s platform consists of an award-winning event app, efficient online registration, powerful event marketing, and time-saving event management tools.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Whova’s platform consists of an award-winning event app, efficient online registration, powerful event marketing, and time-saving event management tools.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Whova’s platform consists of an award-winning event app, efficient online registration, powerful event marketing, and time-saving event management tools.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52