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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

The prolonged outage of service for Facebook, Instagram and WhatsApp drove home to many business owners that those shouldn’t be the only platforms they rely on to reach customers. Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. But it’s not what social media does best.

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3 ways Panasonic embraces a customer-centric approach using technology

Martech

“The way we engage has changed significantly over the past few years,” said Brian Rowley, VP of marketing for Panasonic System Solutions Company of North America, who spoke at The MarTech Conference last spring. Our digital world has given customers this opportunity to be more in control and drive what our engagement process looks like.”.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. 5) Social Media Marketing World.

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How Cards Against Humanity Helped Us Shape Our Product Story

Hubspot

When we advertised at conferences, people flocked to our booth to play our customized expansion deck of Cards Against Humanity (appropriately named Marketers Avoid Calamity). Industry influencers gave us shout-outs on social media. Sean Schroeder is CCO of blueriver and co-founder of the Mura Digital Experience Platform.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Social media is a wild place to do business. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics.