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How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

chiefmartech

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings. I hope to see you there!

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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Whatever happened to the Eloqua Experience? Interesting and unique in that it focuses on B2B content marketing strategy. Great show.

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. •

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Even with a constant conversion rate, you generate more net leads.