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How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

chiefmartech

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. Click on the agenda below for details of everything we’ll be covering at the conference. I hope to see you there!

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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

Whatever happened to the Eloqua Experience? Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move. Interesting and unique in that it focuses on B2B content marketing strategy.

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

When someone creates and/or shares content on social media on popular industry conferences or events in your space. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

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6 Important Takeaways from Oracle’s Modern Marketing Experience

Vidyard

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. Greg presented on conversion rate optimization.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology.