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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. How will it work?

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Ethics 104
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Burger King’s NFT push: Wednesday’s daily brief

Martech

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept.

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Diving into the challenges and future trends in Data AI

Valasys

Data AI – the ubiquitous term echoing across conferences and boardrooms – isn’t merely a fleeting fad. From data scientists to AI engineers, the demand for talent far outstrips the supply. This scarcity impedes progress and hinders the development of truly impactful solutions.

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Why we care about compliance in marketing

Martech

They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Meanwhile, the United States has gotten into the privacy act (so to speak).

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

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2023 NRF’s Big Show: Key Takeaways

Liveintent

The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. Whether you attended The NRF’s Big Show or not, we’ve summarized key takeaways from the conference and provided insight on how you can innovate and adapt to changes in the retail industry.