Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. Art by Natalie Harney. Let’s jump right into it. No one wants to pay attention to you if you’re there just to pitch your product. For your first set of customers, trust is the key. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

SendX

NOVEMBER 8, 2019

That’s because marketing databases naturally degrade by 22.5% It’s no different with email marketing. Every year, the lightbulb community flocks to LightBulbCon , the industry’s must-attend networking event. Keep your email list fresh Maintaining a quality email list is like painting the Golden Gate Bridge – it’s never finished.

Open Rate 249

Open Rate Practices Best Practices CAN-SPAM 249

Hubspot

JANUARY 11, 2013

But for us mere mortals of the marketing world, we have a lot more on our plate. I'll do this by going to Insert --> Picture, and then reducing the size and placing it in the middle of the current white space under the CTA title "Marketing. Here I recreated the same idea for our Inbound Conference. 7) Home Depot.

Template 28

Template Brand Identity Branding CPO 28

Seismic

MARCH 11, 2021

Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. As more engagement takes place in digital channels, sales enablement will play an increased role in bringing together marketers and sellers to deliver exceptional experiences for customers. Why should I attend?

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Social Networking: Like Falling In Love. It takes a community to build a community.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100