How to Understand Your B2B Audience Better
KoMarketing Associates
JUNE 28, 2018
It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. And they do not have a Coke-sized marketing budget. Most B2B marketers – even those working for Fortune 500s – need to be far more targeted and strategic about whom they reach.
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