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How RightWave Solves the Marketing Automation Skill Shortage

Customer Experience Matrix

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. rightwave marketing automation adoption marketing automation industry trends b2b marketing automation'

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports.

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

Or maybe these comparisons are irrelevant because LeadFormix was never a standard marketing automation system to begin with. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. This is why Callidus is a good buyer.

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Maybe the clearest measure of buzz is Google Trends, which counts how often a term is searched for and how often in appears in Google News articles. But no Customer Experience Management for Dummies.

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

date from the mid-2000s and were originally built to feed leads to Salesforce.com. Until Bislr adds outside apps, buyers should look at Bislr''s existing apps in comparison with corresponding features of conventional marketing automation systems. At least, that’s what I’d do if I were in their shoes. But I digress.

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Drive Budget Planning with the “IT Hierarchy of Needs”

The ROI Guy

IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth. Costs are being cut with as-a-service applications such as Salesforce.com. So will this budget season prove to be scarier than most?

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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

Twitter, Zillow and inMobi and other social platforms use their location intelligence technology to identify consumer trends and capitalize on emerging markets. Once Salesforce.com and Allocadia were linked, Anna then worked with Allocadia to create three reports.