Comparison Salesforce.com Trends Vendors 
Customer Experience Matrix
AUGUST 6, 2013
Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their clients. rightwave marketing automation adoption marketing automation industry trends b2b marketing automation'
Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.
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Customer Experience Matrix
JANUARY 4, 2012
The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.
Customer Experience Matrix
NOVEMBER 1, 2013
This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. date from the mid-2000s and were originally built to feed leads to Salesforce.com.
The ROI Guy
OCTOBER 7, 2010
IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth. Costs are being cut with as-a-service applications such as Salesforce.com. So will this budget season prove to be scarier than most?
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