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How RightWave Solves the Marketing Automation Skill Shortage

Customer Experience Matrix

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone. I’ll be watching with great interest.

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. This is why Callidus is a good buyer.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The system also provides some data analysis capabilities, including time series, ranking, pie charts, word frequency, calendars, time of day, and trend reports.

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

date from the mid-2000s and were originally built to feed leads to Salesforce.com. Until Bislr adds outside apps, buyers should look at Bislr''s existing apps in comparison with corresponding features of conventional marketing automation systems. At least, that’s what I’d do if I were in their shoes. But I digress.

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Drive Budget Planning with the “IT Hierarchy of Needs”

The ROI Guy

IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth. Costs are being cut with as-a-service applications such as Salesforce.com. So will this budget season prove to be scarier than most?