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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

APRIL 3, 2019

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.

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Will Marketing Technology Look Like iOS Someday?

Hubspot

SEPTEMBER 17, 2012

This could be called the "ERP vision" of marketing consolidation -- following a path such as enterprise resource planning software did in the 1990s. In the end, there will only be a handful of colossal marketing software suites, each with the Tolkien-esque motto, "One suite to rule them all.". Sound far-fetched?

Marketing Budget

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B2B Marketing Zone

How Marketing Reached Trusted Advisor Status at Pitney Bowes

Will Marketing Technology Look Like iOS Someday?

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