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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.

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Will Marketing Technology Look Like iOS Someday?

Hubspot

There are literally thousands of startup ventures pursuing new ideas in marketing software. Agencies, marketing service providers, and business consultants are frenetically weaving these components into "solutions" and a new generation of creative campaigns. So what's driving this counter-consolidation trend?