Digital B2B Marketing
JULY 14, 2011
Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.
Digital B2B Marketing
FEBRUARY 9, 2012
The role of marketing is to shine a light on your company’s thought leaders and thought leadership. Thought Leadership Is Human Today, it seems some businesses are so busy humanizing their company or brand that they forget to include real humans. Marketing can facilitate, organize and amplify.
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Digital B2B Marketing
DECEMBER 4, 2012
This is one reason companies should practice Organic Social Media Your Turn If you could accurately value your social media audience, how would you use that value to improve your social media marketing? Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 Share your view in the comments below or with me on Twitter (@wittlake).
Digital B2B Marketing
JANUARY 19, 2012
Of course Ford Motor Company has shared information about the new Ford vehicles and Ford.com. According to Wikipedia, Ford has 164,000 employees. On Google+, Ford Motor Company is in 4,968 people’s circles. Your Turn Does your Google+ strategy consider the role your employees play in the visibility of your company?
Digital B2B Marketing
DECEMBER 10, 2013
In many instances, their practices represent the future for media companies and the marketers who aspire to be media companies. Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” Consider J.
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