Anything Goes Marketing

APRIL 21, 2010

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

JANUARY 8, 2008

Would I recommend this tour company and my tour guide? providing multiple touring options that enabled us to do what we wanted. being as flexible as possible. I've included one of his photos (while he couldn't speak any English, he was a wizard with his camera and loved showing off the photos he took). Now that is going above and beyond.

Cost 100

Cost Sample Facebook Pricing 100

Anything Goes Marketing

MARCH 11, 2007

You also need to know the average purchase price. What is needed is an email engine that directly ties into this so that your company can track your email success and compare it to your other marketing channels. Email Labs has a similar email ROI calculator. For more complex sales, a more complex calculator is needed.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? 3 links in an email is optimal number of a high clickthrough rate and text links fared better then image links (makes sense with more images being blocked these days) The top offers were a price discount or a free gift (hey, free Ipods still seem to work!)

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100