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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Keeping pace with privacy laws and practices. “We’re Privacy laws in Europe and in some U.S. Here’s another tester.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot.

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. The goals of the GDPR are to give EU citizens insight into the data collected about them and put the control into the hands of users, rather than companies.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

For years, marketers have been using cookies for efficiency and productivity. Privacy protection and anonymity are the two main reasons for this step. It wants to deliver results for advertisers and marketers while shielding customer’s data. But the real question is, is there something marketers should be afraid of?

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Exposure to FTC’s Do Not Track.

Marketo 48
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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

For years, marketers have been using cookies for efficiency and productivity. Privacy protection and anonymity are the two main reasons for this step. It wants to deliver results for advertisers and marketers while shielding customer’s data. But the real question is, is there something marketers should be afraid of?

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

That means building in features that address every point of the sales funnel, from first-time, casual visitors to companies that are ready to buy. At the same time, this process will have to be counterbalanced with adequate privacy protections. Easy social sharing for educational content.