Writing on the Web

DECEMBER 16, 2015

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Don’t go overboard.

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

AUGUST 26, 2011

Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll How personal should you be?

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

JUNE 15, 2010

Miller to get the username @MillerMosaicLLC to tweet under our company name. Here’s why Twitter is so powerful for finding and connecting with like-minded people: • You don’t have to wait for permission to follow anyone (except for the few people who keep their Twitter accounts locked). And then something happened!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100