LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
NOVEMBER 16, 2010
The topics for these meetings was drip campaigns and lead nurturing. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Segmentation on Lead Source and Search Keywords.
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LeadSloth
SEPTEMBER 24, 2009
Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Choose Your Products and/or Business Unit. Create Some Good Content.
LeadSloth
FEBRUARY 17, 2010
Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. If you incorporate Social Media interaction in your lead score, you can measure the effectiveness of these Social Media activities. Intra-company Collaboration.
LeadSloth
AUGUST 31, 2010
Lead Nurturing depends on great content. So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find. I know several companies who are looking for someone with your skills.
LeadSloth
AUGUST 24, 2009
It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. A lot of startups and high-growth companies are using Marketing Automation to help them grow faster. Needless to say, Marketing Automation software is very popular today. Bad Business Model.
LeadSloth
FEBRUARY 20, 2012
This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. Example: 7-Day Trial Nurturing. They signed up.
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