Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

APRIL 27, 2015

It’s all about smarter, more sophisticated marketing at every stage of the marketing cycle; from generating awareness to driving interest and nurturing purchase intent. I added a pop out form to collect some information from viewers and a final call to action directing to her Facebook page. Take a moment to check it out!

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Customer Experience Matrix

MARCH 19, 2015

Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. Sounds pretty simple, eh?

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

The ABM Agency

APRIL 30, 2023

On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Let’s look into the advantages of Account Based Marketing for B2B SaaS companies. when selecting these accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Webbiquity

OCTOBER 27, 2015

Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Use whatever information you have at your disposal to make your emails and other communications as individualized as possible.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Adobe Experience Cloud Blog

OCTOBER 11, 2016

Marrying SEO and lead generation strategies starts with a modern understanding of SEO—specifically a concept called “user intent.” User intent is the real meaning behind the keywords people type in a search engine text box. There are two primary types of user intent: Inform: When someone is looking to learn about a topic.

Lead Generation 48

Lead Generation Top of Funnel Lead Ranking Marketing Automation Services 48

Engagio

NOVEMBER 11, 2020

We had very little control over which companies and people came to us and raised their hands. We were at the mercy of whoever happened to come to our website and respond to our campaigns, and many of them worked for companies that weren’t a good fit: too small, wrong industry, too likely to churn, and so on. It was amazing!

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Create high quality content that helps your potential future customers learn and informs their purchasing decision.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52